| The SME Toolkit Kenya, a project of IFC’s SME Solutions Center, offers software, business forms, training, and more to help businesses in Kenya grow -- and succeed. |
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| It’s free and easy to use. Just search or browse the categories for the information you need. | |
Technology
Get Ready to Sell Online
The Internet is a great promotional vehicle, research tool, and communication channel for connecting with clients and customers. But in today's marketplace small businesses are discovering that the real payoff of an online presence is electronic commerce: using the Web to sell your small business' products and services. Selling online reduces your business expenses, provides added convenience for your customers and opens the door to a global market for your products and services.
If you want to succeed as an online merchant you have to understand where your products fit within the competitive landscape and be clear about your online sales objectives. In addition, you need to know how to reach your virtual customers and how to meet their needs. Read more ....
Success Story
Optimizing Pricing Strategy
Ms. Shyam Badan Shrestha is the Managing Director of Nepal
Knotcraft Centre (NKC). NKC is a pioneer handicraft center founded
22 years ago to enhance employment and self-dependency for socially
and economically deprived women in urban areas of Nepal . The
Centre, which started with just a handful of women producing
macramé goods, has now extended employment opportunities to
hundreds of women in both rural and urban Nepal , and has expanded
its product range to include ethnic dolls and gift items made from
corn husks, recycled saw dust, and rice paper. Read more ....
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About SME Toolkit Kenya
A project of the International Finance Corporation's SME Solutions Center in Kenya, the SME Toolkit Kenya offers free business management information and training for small businesses / small and medium enterprises (SMEs) on accounting and finance, business planning, human resources (HR), marketing and sales, operations, and information technology (IT). The SME Toolkit Kenya offers a wide range of how-to articles, business forms, free business software, online training, self-assessment exercises, quizzes, and resources to help entrepreneurs, business owners, and managers in Kenya start, finance, formalize, and grow their businesses.
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