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Sample Business Plans

Provided by Business Owner's Toolkit, Content Partner for the SME Toolkit

Benefits: Its always easier to write if you have a clear picture of what the finished product should look like. The attached files contain component elements of business plans examples for three fictitious companies. Taken together, they illustrate the type of information that is essential to the creation of a high quality business plan. These documents are not complete plans; they are not templates into which you can cut and paste information about your business. Instead, these documents demonstrate how the nature of a business and the target audience for the plan affect the content. After looking over one or more of these business plan examples, a business owner should have a handle on what information his or her business plan needs to contain to make it the best possible plan.

File Description: There are five documents available for download:

Two files are in rich text format (RTF) that is suitable for use with most word processing programs used in the Windows environment.

One file contains text formatted as tables in Microsoft Word 6.0. To use these forms, you need Microsoft Word version 6.0 or above.

Two files are Microsoft Excel spreadsheets suitable for use with Excel versions 4.0 and above.

Special Features:

  • The service provider's business plan contains both text and spreadsheet components that illustrate the type of information that a new start-up business should include in a business plan.
  • The manufacturer's business plan provides additional financial information to reflect its status as a going concern with a track record of financial results available.
  • The retailer's business plan combines financial and textual components in order to demonstrate how a plan document might be simplified based on its intended audience.
  • Taken together, the three business plan examples provide insight into the differing concerns that must be addressed based upon the nature of the product or service that a business will provide.


Service provider's business plan
Manufacturer's business plan
Manufacturer's business plan financials
Service provider's business plan financials
Retailer's business plan

Copyright © 2014 Toolkit Media Group, a Wolters Kluwer business. All Rights Reserved.

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Susan Mwangi  |  May 19, 2009