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SME Business Training and Fair

Simple Alliance, Kenya Limited


The SME Business Training and Expo organised by  MAPLE at the Kenyatta International Conference Centre on the 4th and 5th of April 2012 offered entrepreneurs and aspiring entrepreneurs an opportunity to access information on the SME Toolkit, a relatively new product in the SME segment. Information on the toolkit came as a reprieve to business owners who discovered a tool that could work as an ultimate solution to the challenges they face in their business operations. The toolkit is an innovation of the International Finance Corporation (IFC) in partnership with IBM and sponsored by Diamond Trust Bank (DTB)

Queries and information

The toolkit was presented at the fair by DTB flanked by Simple Alliance who represented the other partners who participated in the development of the toolkit. The representatives handled queries from business owners in addition to informing them how the toolkit works. They also helped entrepreneurs create accounts which would aid them in their marketing in addition to the free access of the much software held by the toolkit.

International markets

Visitors to the DTB stand expressed enthusiasm in working with the toolkit to ensure the growth and success of their businesses and assistance during start-up for those aspiring to establish businesses. The free access to the various software, a website domain, and two official email addresses after registering with the SME toolkit was praised by many who thanked DTB and partners in their efforts to strengthen the Kenyan SME segment. Of essence were the international entrepreneurs who urged DTB to consider venturing into other markets outside Kenya most notably Southern Sudan.

Prospective strategic partners

As if to emphasize the timeliness, effectiveness and efficiency if the SME toolkit by DTB and partners, prospective strategic partners were not left behind as they thronged the stand, each wanting to express what part they would play to enhance the bettering of the Kenyan SME segment through the SME toolkit. The decision to go digital was praised by these prospective partners some of who offered to help with the backing of the information stored by business owners to avoid loss in case of a hardware malfunction.

Easy access

The toolkit holds a lot for the business owners that include free access to information and business development tools that aid in the growth of businesses. The easy access to the toolkit cannot be over emphasized as all it needs is a computer with internet connection while those without internet connection can access it through CD-ROMs available at the DTB offices. Professional help by DTB was also offered to business owners who needed hands on experience.

Training

Details about the upcoming training to start on the 17th of April 2012 was much welcome by most of the business owners who indicated interest to attend and learn more about the SME Toolkit. This was seen as opportunity to learn more and totally understand how to go about the toolkit to ensure business growth and success.

Overwhelming Success

David of DTB said that the fair had been a success not only to us in marketing the toolkit but most to the business owners who have finally come across a panacea that will make their business operations much easy and give them guidance on how to go about managing different aspects of their businesses. 

Copyright (C) 2016, Simple Alliance Kenya Limited

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