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Business Plan Products and Customer Services Description

Simple Alliance, Kenya Limited


Guiding Principles

While describing your service or product offering within the business plan, you are guided by a number of significant considerations. Your business plan writing procedure is hinged on:

  • Providing a clear description of every one of your services or products (business plan products or service description)
  • Explaining how your services or products are to be utilised
  • Mentioning the diverse variations within your service or product range
  • Capturing your readers’ interest and imagination to the point of inspiring audiences to create vivid metal images of your services or products
  • Describing any unique features that your services or products have 

Unique Selling Proposition (USP)

Your description of the services or products you offer needs to emphasize your Unique Selling Proposition. Basically, your USP refers to any privileged features that distinguish your services or products from those offered by your competitors.   

Significance of USP

Your URP is very important. Without it, your services or products take a dull outlook.  Customers will thus not be motivated to purchase your wares. Your Unique Selling Proposition could come in handy in two significant situations, namely:

  • While you are approaching potential financiers for business capital
  • When you are providing your sales people with appropriate sales pitch
As a Capital Solicitation Tool

Any prospective funder you seek business capital from will be interested in evaluating the capacity and sustainability of your business. This information can be well encapsulated within your Unique Selling Proposition statement. For example, a potential financier will be motivated to learn that your eatery business has a unique recipe that is not held by your competitors.  This USP aspect would ensure potential funders that your business is sufficiently competitive.

USP as a Sales Pitch Tool

You could as well prepare a USP statement with the aim of communicating with your sales persons. With this tool, you inform your sales personnel of the unique features that your offered services or products present to customers. This awareness would encourage your sales force to communicate the same USP information to potential and existing customers.  Your sales volumes are thus likely to increase.      

USP Strategies

Basically, any USP tactics you employ should  make the selling of  your services or products successful. Some common USP techniques include:

  • Offering excellent services or products at fair prices
  • Ensuring that services or products satisfy existing market needs
  • Using incomparable equipment
  • Locating your business at an unrivalled place
  • Making your business well-organized

USP Principles

While developing your USP statement, you need to consider important issues such as:

  • Emphasising your business’ success aspects
  • Explaining your profitability plan
  • Including comprehensive product or service specifications
  • Explaining your plans for sustained success 

Attachments

The below link offers you useful resources.

Sample Product Description

The drafting of the business plan involves service description. Proper description of your services or products during the business plan writing process entails a number of elements. These elements include; delivering a clear account of each of your services or products (business plan products or customer services description), explaining how your services or products are to be utilised, citing the variations within your services or products , seizing your readers’ interest and imagination to the point of inspiring audiences to create vivid metal images of your services or products , describing any unique features that your services or products have. Your description involves giving a USP statement.  Your USP statement could help you to approach prospective investors for business capital. it could also assist you provide your sales people with appropriate sales pitch information.

Copyright (C) 2016, Simple Alliance Kenya Limited

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