Partner Logo
Home  > Advertising 101
 Share  Print Version  Email

Advertising 101

This content is provided by International School of Advertising (ISA)

It said that advertising is the intersection between logic and magic. This is so because advertising is about creativily solving vital business problems. Advertising is creativity with a strategy behind it. This slides take you through a broad understanding of  logic behind the magic. The thinking, analytics, planning, organising and implementing that goes behind the pretty pictures.

In summary we want you to understand that to get the most from Advertising, it requires a guided professional approach and an understanding of it as a critical discipline.

Download the guide NOW

Copyright © 2016 Diamond Trust Bank. All Rights Reserved.

 Share  Print Version  Email
Comments &Ratings (1) Overall  
  • Currently 0.0/5 Stars.
If you are a human, do not fill in this field.
Click stars to rate.
   Comments are truncated at 1000 characters
What Others Are Saying
Sort by
  • Currently 0.0/5 Stars.
Dinesh Parekh, Nairobi, Kenya  |  January 06, 2017
The guide is very informative and eye opener in advertising and market. Top Advertising companies and the top spenders in the market. How creative AD is done for who ever sees and how the AD penetrates the mind and how it relates to them to remember.