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Marketing Strategy Guide

This content is provided by International School of Advertising (ISA)


The guide enables one to understand the concept of Marketing Strategy and Marketing Planning and how it defines the entire behavior of an organization both internally and externally. It unpacks how this becomes the core in developing organizational competitive strategy to drive business growth in the short and long term. It also enables one understand the financial aspects of marketing and how it must ultimately have a positive impact on the bottom-line.

Download the free guide here.

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