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Benefits of Using Twitter for Your Business

This article is provided by On Cue Digital.




Twitter is an amazing place to be for anyone in the business world especially for SME’s. Twitter is growing and will continue growing as a social network and as a marketing platform (an unstoppable force) and this brings with it a lot of benefits to business. In this article, we discuss some of the benefits of getting listed on twitter.


Increasing Customer Satisfaction with Better Customer Service

Customers are divided into two – potential and existing - On your twitter account, customers can follow all your business updates in real time. This provides a unique ability to enable you to tweak your business according to your consumer reactions thus giving you a huge advantage over your competitors who are not aware of this power.  You can also search Twitter for any conversations that are related to your business and respond to feedback.   This ability gives you an opportunity to control and manage customer service for better customer satisfaction.


Breaking the Distanced Corporate Image and Communicating More Effectively 

Regardless of how hard you try, if you can’t make your business values and goals clear to people, all your marketing efforts become worthless.   Twitter can help you in this matter by giving you many opportunities to tell people clearly about your business values and goals.   You can have day to day chats on Twitter and let people follow easily what you are up to.   You can answer their questions instantly and clear up any doubts they may have. As you become closer and more open to people, you break the distanced corporate image and start to communicate more effectively with people.

Generating Traffic for Your Local Store and Website

You can also use twitter to capture customers’ attention with special offers or the announcements of online with special offers of special offers or events. You can also direct people to your l store or website to get more info, sign up, leave comments among others. For example, if you sell phones, you may offer promotional discounts on a new device.   Also, you may ask your followers how they like the new model with a fun questionnaire that is linked to your website and may give an incentive to people who complete the questionnaire on your website.   If your offer is valuable, your tweets can spread in no time on Twitter and let you stand out from the crowd easily.


Following the Trends in Your Industry and Watching Your Competitors Closely 

Obviously, Twitter is a marketing platform where the main activity is sharing information.   When you do a search related to your business or industry, Twitter will give you dozens of links to websites or blogs.   In fact, this is one of the benefits of Twitter which enables you to learn about current trends in your industry.   You can research local and global trends on Twitter and reach up-to-date information very conveniently.   Also, you can search to find out about your competitors’ current activities and strategies and follow if their activities and strategies are successful or not.   You can use this opportunity to repeat their successful strategies and also watch for the chance to collaborate with them.

Strengthening Your Connection with Your Local Community 

As aforementioned, Twitter offers beneficial opportunities both globally and locally.   If you have a local business or a local branch, you can include this location to your tweets to make it known by your followers.   Also, you can share useful local information, offer solutions to local social issues and support local events or causes.   All these efforts will create awareness for your local business and strengthen your connection with the local community.

As a conclusion, Twitter phenomenon offers your business great benefits.   Businesses that successfully use Twitter as a marketing platform can improve customer service, communicate better with customers, increase traffic to offline store or website, follow trends and competitors closely and connect.

Copyright © 2016 Diamond Trust Bank. All Rights Reserved.

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