SME Toolkit
www.smetoolkit.org
SSC Kenya Business plan outline
Provided by SME Solutions Center - Kenya
Project Information Requirements
1. Overview:
- Business name:
- Nature of business: Services and products and key markets and estimated market share
- Date of incorporation:
- Share capital and shareholders and % shareholding:
- Contacts: Physical location of the business (LR # and town) Telephone contact, Postal address, fax. E-mail. Website
- Amount of funding required and reason for funding request.
- Brief profiles of promoter/shareholders.
- Summary table of financial performance from the audited accounts and management accounts- 3-5 years Profit and Loss Accounts, Balance sheets
2. Project Concept
- Project objectives- local production, export
- Clearly articulate the value proposition to the customers.
- Summarized history of major events since inception- e.g. started as sole proprietorship, incorporation, merger/acquisition, change in ownership to the current status, etc.
- Mission, vision and objectives of the business, philosophy.
3. Project Sponsors/Promoters and Management
- Sponsor details- Names, Ages and nationality, current/proposed shareholding in the company
- Senior management involved in the day-to-day management of the business.
- Present occupation, relevant experience and proposed roles and suitability.
- Technical and professional qualifications
- Organization structure, key positions/ Roles and Responsibilities, breakdown in the number of employees.
- Support functions-accounting and controls, audit, IT, Corporate Governance, Training and employee welfare, Quality Assurance
4. Market
- Description of the market for the product or service,
- Benefits that the products/services meet.
- Market segment targeted by the product/services.
- Key customers and demand levels.
- Market statistics on existing and potential demand.
- Projected volumes, unit prices, sales objectives and estimated market share of the business.
- Marketing strategies, potential users and distribution channels.
- Present sources of supply for product.
- Competitive advantage of project, market competition including the possibility of substitutes.
- Competitive Strategies
- Product Strategy-
- Promotion Strategy
- Pricing Strategy
- Distribution/Place Strategy
- Critical success factors for the business
5. Description of the operation of the business
- Location: owned/rented/leased.
- Source, cost, quality and availability of raw material supply and relations with support industries/linkages
- Source/suppliers of equipment, other technical support
- Description of production/manufacturing process
- Plant size/layout in comparison with other known plants.
- Reason for choice of technology: labour intensive/capital intensive.
- Project location in relation to suppliers, markets, infrastructure and manpower
- Infrastructure/utilities availability (roads, power, telephone, water, security, etc)
- Comments on special technical complexities and need for know how and special skills
- Implementation plan
6. Historical Financial Review
- Historical financial performance: Summary of key issues- profitability, key ratios-gross margins, net profit margin, break-even analysis.
- Summary balance sheet review: Debtors review and ageing analysis, Creditors, key fixed assets, stocks and stock valuation, obsolescence, etc.
- Summary P&L, Cash flows.
- Comments on existing loans (source, security, remaining terms, repayment history, etc).
- Comment on any off-balance sheet items- e.g. guarantee given to third parties, pending litigations, purchase contracts, operating leases.
7. Financial Projections and Funding Request
- Key assumptions: Projected demand levels and market share,
- Estimated total project cost- land, construction, installed equipment and working capital
- Projected 5 year Profit and Loss accounts: (First year month-by month projections)
- Proposed Financial structure indicating expected source and terms of equity and debt financing
- Type of financing required, amount and terms
- Key operating and financial assumptions.
- 5 year projected financial performance with underlying assumptions (Profit & Loss Account, Balance sheet, Cash flows, return on investment)
- Critical factors determining profitability.
8. Security to be Provided
- Description/nature, location of assets
- Current valuation of the security and any existing charge?
9. Environmental Consideration and Social Responsibility
- Any environmental issues such as waste disposal
- How issues will be managed/mitigated.
- Project’s social responsibility- e.g employment creation, capacity building etc
Copyright 2005-2009 SME Solutions Center - Kenya
| Back to Home |
|
|
|

RSS Feeds