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SSC Kenya Business plan outline

Provided by SME Solutions Center - Kenya


Project Information Requirements

Funding Proposal Checklist

 

1.             Overview:

  • Business name:
  • Date of incorporation:
  • Share capital, shareholders and % allocation of shareholding:
  • Contacts: Physical location of the business (LR # and town) Telephone contact, Postal address, Fax. E-mail. Web address.
  • Description of business: Types of Services, products, key markets, estimated market share
  • Amount of funding required and reason for funding request.
  • Brief profiles of promoter/shareholders.
  • Summary table of financial performance from audited accounts and management accounts; Min 3 year financial statements - Profit and Loss Accounts, Balance sheets, Cash flow statements.

 

2.             Project Concept

  • Project objectives - local production, export, import
  • Clearly articulate the value proposition to the customers.
  • Summarized history of major events since inception- e.g. started as sole proprietorship, incorporation, merger/acquisition, change in ownership to current status, etc.
  • Mission, vision and objectives of the business, philosophy.

 

3.             Project Sponsors/Promoters and Management

  • Sponsor details- Names, ages, nationality, current/proposed shareholding
  • Senior management involved in day-to-day management of the business.
  • Present occupation, relevant experience, proposed roles, suitability.
  • Technical and professional qualifications
  • Organization structure, key positions, roles and responsibilities per employee.
  • Support functions- sales and marketing, accounting and controls, IT, quality assurance, corporate governance, HR, training and development, employee welfare.

 

4.             Market

  • Description of the market for the product, service.
  • Benefits/needs that the products/services meet.
  • Market segment targeted by the product/services. 
  • Key customers and demand levels.
  • Market statistics on existing and potential demand.
  • Projected sales volumes, unit prices, estimated market share of the business.
  • Marketing strategy, distribution channels.
  • Present sources of supply for product/service, substitutes, and competitors.
  • Competitive advantage
  • Competitive Strategies
    • Product Strategy-
    • Promotion Strategy
    • Pricing Strategy
    • Distribution/Place Strategy
    • Critical success factors for the business

5.             Description of the operations of the business

  • Location: owned/rented/leased.
  • Source, cost, quality and availability of raw material supply and relations with support industries/linkages
  • Source/suppliers of equipment, other technical support
  • Description of production/manufacturing process
  • Plant size/layout in comparison with other known plants.
  • Reason for choice of technology: labour intensive/capital intensive.
  • Project location in relation to suppliers, markets, infrastructure and manpower
  • Infrastructure/utilities availability (roads, power, telephone, water, security, etc)
  • Comments on any technical complexities and need for special skills
  • Implementation plan

 6.             Historical Financial Review

  • Historical financial performance: Summary of key issues- profitability, key ratios-gross margins, net profit margin, break-even analysis.
  • Summary balance sheet review: Debtors review and ageing analysis, creditors, key fixed assets, stocks and stock valuation, obsolescence, etc.
  • Summary P&L, Cash flows. 
  • Comments on existing loans (source, security, repayment history, etc). 
  • Comment on any off-balance sheet items- e.g. guarantee given to third parties, pending litigation, purchase contracts, operating leases.

 

7.             Financial Projections and Funding Request

  • Key assumptions: Projected demand levels and market share,
  • Estimated total project cost- land, construction, installed equipment and working capital
  • Proposed financial structure (debt/equity) indicating expected source, proposed terms.
  • Type of financing required, amount and terms
  • Key operating and financial assumptions.
  • 5 year projected financial performance with underlying assumptions (Profit & Loss Account, Balance sheet, Cash flows, return on investment)
  • Critical factors determining profitability.

 

8.             Security to be Provided

  • Description/nature, location of assets
  • Current valuation of the security and any existing charge.

 

9.             Environmental/Social Considerations and Social Responsibility

  • Any environmental/social issues e.g. work place conditions, waste, effluent, pollution, 
  • How issues are/will be managed/mitigated.
  • Project’s social impact- e.g. number of total jobs created, female jobs, social projects.

 

Copyright 2005-2012 SME Solutions Center - Kenya

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