SME Toolkit
www.smetoolkit.org
SSC Kenya Business plan outline
Provided by SME Solutions Center - Kenya
Project Information Requirements
Funding Proposal Checklist
1. Overview:
- Business name:
- Date of incorporation:
- Share capital, shareholders and % allocation of shareholding:
- Contacts: Physical location of the business (LR # and town) Telephone contact, Postal address, Fax. E-mail. Web address.
- Description of business: Types of Services, products, key markets, estimated market share
- Amount of funding required and reason for funding request.
- Brief profiles of promoter/shareholders.
- Summary table of financial performance from audited accounts and management accounts; Min 3 year financial statements - Profit and Loss Accounts, Balance sheets, Cash flow statements.
2. Project Concept
- Project objectives - local production, export, import
- Clearly articulate the value proposition to the customers.
- Summarized history of major events since inception- e.g. started as sole proprietorship, incorporation, merger/acquisition, change in ownership to current status, etc.
- Mission, vision and objectives of the business, philosophy.
3. Project Sponsors/Promoters and Management
- Sponsor details- Names, ages, nationality, current/proposed shareholding
- Senior management involved in day-to-day management of the business.
- Present occupation, relevant experience, proposed roles, suitability.
- Technical and professional qualifications
- Organization structure, key positions, roles and responsibilities per employee.
- Support functions- sales and marketing, accounting and controls, IT, quality assurance, corporate governance, HR, training and development, employee welfare.
4. Market
- Description of the market for the product, service.
- Benefits/needs that the products/services meet.
- Market segment targeted by the product/services.
- Key customers and demand levels.
- Market statistics on existing and potential demand.
- Projected sales volumes, unit prices, estimated market share of the business.
- Marketing strategy, distribution channels.
- Present sources of supply for product/service, substitutes, and competitors.
- Competitive advantage
- Competitive Strategies
- Product Strategy-
- Promotion Strategy
- Pricing Strategy
- Distribution/Place Strategy
- Critical success factors for the business
5. Description of the operations of the business
- Location: owned/rented/leased.
- Source, cost, quality and availability of raw material supply and relations with support industries/linkages
- Source/suppliers of equipment, other technical support
- Description of production/manufacturing process
- Plant size/layout in comparison with other known plants.
- Reason for choice of technology: labour intensive/capital intensive.
- Project location in relation to suppliers, markets, infrastructure and manpower
- Infrastructure/utilities availability (roads, power, telephone, water, security, etc)
- Comments on any technical complexities and need for special skills
- Implementation plan
6. Historical Financial Review
- Historical financial performance: Summary of key issues- profitability, key ratios-gross margins, net profit margin, break-even analysis.
- Summary balance sheet review: Debtors review and ageing analysis, creditors, key fixed assets, stocks and stock valuation, obsolescence, etc.
- Summary P&L, Cash flows.
- Comments on existing loans (source, security, repayment history, etc).
- Comment on any off-balance sheet items- e.g. guarantee given to third parties, pending litigation, purchase contracts, operating leases.
7. Financial Projections and Funding Request
- Key assumptions: Projected demand levels and market share,
- Estimated total project cost- land, construction, installed equipment and working capital
- Proposed financial structure (debt/equity) indicating expected source, proposed terms.
- Type of financing required, amount and terms
- Key operating and financial assumptions.
- 5 year projected financial performance with underlying assumptions (Profit & Loss Account, Balance sheet, Cash flows, return on investment)
- Critical factors determining profitability.
8. Security to be Provided
- Description/nature, location of assets
- Current valuation of the security and any existing charge.
9. Environmental/Social Considerations and Social Responsibility
- Any environmental/social issues e.g. work place conditions, waste, effluent, pollution,
- How issues are/will be managed/mitigated.
- Project’s social impact- e.g. number of total jobs created, female jobs, social projects.
Copyright 2005-2012 SME Solutions Center - Kenya
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