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SSC Kenya Business plan outline

Provided by SME Solutions Center - Kenya


Project Information Requirements

 1. Overview:

  • Business name:
  • Nature of business: Services and products and key markets and estimated market share
  • Date of incorporation:
  • Share capital and shareholders and % shareholding:
  • Contacts: Physical location of the business (LR # and town) Telephone contact, Postal address, fax. E-mail. Website
  • Amount of funding required and reason for funding request.
  • Brief profiles of promoter/shareholders.
  • Summary table of financial performance from the audited accounts and management accounts- 3-5 years Profit and Loss Accounts, Balance sheets

 2. Project Concept

  • Project objectives- local production, export
  • Clearly articulate the value proposition to the customers.
  • Summarized history of major events since inception- e.g. started as sole proprietorship, incorporation, merger/acquisition, change in ownership to the current status, etc.
  • Mission, vision and objectives of the business, philosophy.

 3.  Project Sponsors/Promoters and Management

  • Sponsor details- Names, Ages and nationality, current/proposed shareholding in the company
  • Senior management involved in the day-to-day management of the business.
  • Present occupation, relevant experience and proposed roles and suitability.
  • Technical and professional qualifications
  • Organization structure, key positions/ Roles and Responsibilities, breakdown in the number of employees.
  • Support functions-accounting and controls, audit, IT, Corporate Governance, Training and employee welfare, Quality Assurance

 4.  Market

  • Description of the market for the product or service,
  • Benefits that the products/services meet.
  • Market segment targeted by the product/services. 
  • Key customers and demand levels.
  • Market statistics on existing and potential demand.
  • Projected volumes, unit prices, sales objectives and estimated market share of the business.
  • Marketing strategies, potential users and distribution channels.
  • Present sources of supply for product.
  • Competitive advantage of project, market competition including the possibility of substitutes.
  • Competitive Strategies
  • Product Strategy-
  • Promotion Strategy
  • Pricing Strategy
  • Distribution/Place Strategy
  • Critical success factors for the business

 5.  Description of the operation of the business

  • Location: owned/rented/leased.
  • Source, cost, quality and availability of raw material supply and relations with support industries/linkages
  • Source/suppliers of equipment, other technical support
  • Description of production/manufacturing process
  • Plant size/layout in comparison with other known plants.
  • Reason for choice of technology: labour intensive/capital intensive.
  • Project location in relation to suppliers, markets, infrastructure and manpower
  • Infrastructure/utilities availability (roads, power, telephone, water, security, etc)
  • Comments on special technical complexities and need for know how and special skills
  • Implementation plan

 6.  Historical Financial Review

  • Historical financial performance: Summary of key issues- profitability, key ratios-gross margins, net profit margin, break-even analysis.
  • Summary balance sheet review: Debtors review and ageing analysis, Creditors, key fixed assets, stocks and stock valuation, obsolescence, etc.
  • Summary P&L, Cash flows. 
  • Comments on existing loans (source, security, remaining terms, repayment history, etc). 
  • Comment on any off-balance sheet items- e.g. guarantee given to third parties, pending litigations, purchase contracts, operating leases.

 7.  Financial Projections and Funding Request

  • Key assumptions: Projected demand levels and market share,
  • Estimated total project cost- land, construction, installed equipment and working capital
  • Projected 5 year Profit and Loss accounts: (First year month-by month projections)
  • Proposed Financial structure indicating expected source and terms of equity and debt financing
  • Type of financing required, amount and terms
  • Key operating and financial assumptions.
  • 5 year projected financial performance with underlying assumptions (Profit & Loss Account, Balance sheet, Cash flows, return on investment)
  • Critical factors determining profitability.

 8. Security to be Provided

  • Description/nature, location of assets
  • Current valuation of the security and any existing charge?

 9.  Environmental Consideration and Social Responsibility

  • Any environmental issues such as waste disposal
  • How issues will be managed/mitigated.
  • Project’s social responsibility- e.g employment creation, capacity building etc

 

Copyright 2005-2009 SME Solutions Center - Kenya

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