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Ireland - Selling and buying

Contents extracted from the comprehensive atlas of international trade by Export Entreprises

Reaching the consumers

Marketing opportunities

Consumer behavior: Quality is the main aspect for Irish consumers, then price and services. Young Irish people buy according to the brand or notoriety of the product. They pay attention to get a reasonable price. Adults favor brand and quality since their purchasing power is higher. Over 40 people especially focus on quality (clothing).
Consumer profile: Ireland occupies the 3rd rank for purchasing power in the euro zone. Irish market is a medium range market. Household's consumption represents 48% of the GPD. Luxury sector is developing strongly. Irish people are opened to news products and are faithful to their favorite brands. Irish market is a medium range market.
Main advertising agencies:

    Distribution network

    Evolution of the sector: The increasing tempo of commercial and industrial development and suburban development, is bringing significant changes in the distribution system. Wholesalers supply a variety of services to associated small retailers, including sales promotion, advertising, and retail training. The number of discount firms, continues to increase, and the number of self-service stores is rising steadily. Self-service is not confined to small merchandising units as department stores and gas stations also have incorporated this sales technique in their operations.
    Types of outlet:  

    Market access procedures

    Non tariff barriers: Ireland’s international trade policies are formulated and developed in the context of an evolving EU Common Commercial Policy. Agricultural products are protected within the Common Agricultural Policy and textile products from China, Belarus, North Korea, Montenegro, Kosovo and Uzbekistan are subject to particular formalities and import licenses or control procedures (export document, monitoring document).
    Average Customs Duty (excluding agricultural products): Ireland applies EU tariffs (customs duties) that are based on the international Harmonized System of product classification. For further information visit the website of Irish Tax and Customs and the website of Customs Union of the EU.
    Customs classification: TARIC is the Integrated Community Tariff integrating all measures relating to tariff, commercial and agricultural legislation, tariff information are provided.
    Import procedures: Importation of goods from another EU state is no longer required to make a customs entry. There is requirement to complete an Intrastate supplementary declaration if EU imports exceed an annual value threshold.
    Importing goods from outside the European Union need to be declared by making an entry and delivering to Customs. Approved traders and agents can input this data directly into Customs' computerized entry processing system, known as Direct Trader Input (DTI).

    As part of the "SAFE" standards advocated by the World Customs Organization (WCO), the European Union has set up a new system of import controls, the "Import Control System" (ICS), which aims to secure the flow of goods at the time of their entry into the customs territory of the EU. This control system, part of the Community Program eCustomer, has been in effect since January 1, 2011. Since then, operators are required to pass an Entry Summary Declaration (ENS) to the customs of the country of entry, prior to the introduction of goods into the customs territory of the European Union.
    Customs website: Irish Tax and Customs

    Organizing goods transport

    Organizing goods transport to and from: The two main ports are Dublin and Castletownbere. The most important fish port is Rosslare Europort in Wexford.
    While Ireland has more paved road on a per capita basis than any other country in the EU, it lacks an efficient network of highways. 96% percent of all inland passenger transport and over 90% of inland freight transport are conveyed by road. The balance is carried by rail. A rail system provides passenger and freight services to most cities and main towns, including those in Northern Ireland. Ireland authority is Irish Rail Iarnrod Eireann, Northern Ireland Railways for Northern Ireland.
    Ireland has 4 international airports (Dublin, Shannon, Cork, and Knock) with numerous daily air connections to Europe and worldwide.
    The National Road Authority (NRA) is developing the roads infrastructures. The authority in charge of transport is the Department of Transport.
    Sea transport organizations:
    Rail transport organizations:

    Domestic business directories

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